Client:
Airbnb + The Prince Estate
Service:
Art Direction
2024

Prince’s Purple Rain house

To honor the 40th anniversary of Purple Rain, we secured and meticulously restored Prince’s legendary childhood home, transforming it into an immersive, one-of-a-kind shrine that allows guests to step inside The Kid’s world. Velvet-papered walls, a vintage ’80s stereo spinning his inspiration playlist, display cases of original stage outfits, a “When Doves Cry” spa, an instrument-packed muse lounge with an app that teaches “Purple Rain,” and a hidden puzzle room of archival treasures all fuse to celebrate the film that rocketed Prince into icon status. The result is equal parts museum and playground, an experiential love letter where fans can see, hear, smell, and even play the creative spark that changed pop culture forever.
Concept
Although the exterior remains, inside, his parents’ drama is gone as they have moved out and The Kid has made it over in his own vision. Guests not only step into his world, but the home itself becomes an exploration and outlet for each guest’s creativity and freedom of expression.
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