Client:
Airbnb + Megan Thee Stallion
Service:
Art Direction
2024

Become an Otaku Hottie with Megan Thee Stallion

Lucky fans get to cosplay, play the floor is lava, and make ramen with Thee Otaku Hot Girl Coach herself, Megan Thee Stallion.
Concept
Otaku Hottie Quest is a cosplay-driven, game-ified fandom crawl that invites guests to step into Megan Thee Stallion’s anime-obsessed alter-ego and collect physical charms that mark their ascent from newbie to certified “Otaku Hottie.” Part interactive fashion show, part IRL side-scrolling video game, the experience fuses Megan’s love of anime, gaming, food, and fearless self-expression into a single night where style, swagger, and skill all level you up.
No items found.
ECD - Kindra Meyer | Creative Lead - Sermad | Creative Team - Jess Urgo, Hannah Gilbertson | Graphic + Motion Design - Hannah Gilbertson | Experiential Design - Sayoko Osada