Kevin Hart's Coramino Lounge
To celebrate Kevin’s Gran Coramino Tequila, we converted a spot in downtown L.A. into the Coramino Live Lounge, a two-night, invite-only pop-up hosted by Kevin Hart.
Our idea was simple: if Kevin says Gran Coramino is “the good stuff,” then tasting it should feel like crashing his most exclusive after-party. Behind a velvet rope, guests move through a mise-en-scène of burnished brass, deep-plum velvet, and sly Easter-eggs from Kevin’s stand-up routines. Every touch-point laser-etched ice, plant-based bites, comedic tasting cards, merges craftsmanship with punch-line energy, proving that premium spirits and playful storytelling can (and should) share the same glass.
ECD - Kindra Meyer | Creative Lead - Sermad Buni | Creative Team - Jess Urgo, Hannah Gilbertson | Creative Production - Ashley Bermudez